Starting his career in Hollywood as a Cinematographer and Visual Effects Artist, with additional backgrounds in physics, cinema optical lens design and robotics.

 His involvement working on award winning commercials such as Ridley Scott’s Apple computers ,Chanel No.5 and Mercedes Benz , as well as IMAX Films: Behold Hawaii, Darwin of The Galapagos, and British Columbia and Ontario World’s Fair film pavilions.

 John expanded is work in the productions of the first Classic MTV music videos for Queen, Michael Jackson, Madonna, Gary Numan.

John Joined  Entertainment Effects Group headed by Douglass Trumbull and later headed by Richard Edlund ASC with key assignments as a studio cinematographer, VFX artist for note worthy Blockbuster films such as Star Trek The Motion Picture, Ghostbusters, 2010 The Year We Make Contact,  Poltergeist 2, Fright Night.  

 John’s experience quickly advanced to becoming a feature Director of Photography, Visual Effects supervisor along with combining his cinematography talent and deep production and post production VFX experience continued to advance as producer and production supervisor then CEO manager for several  leading production, post production visual effects studios in Hollywood, Canada and Asia.  

 John's current production focus with GRAVITYLABS is producing and directing a stylistic series of high impact feature films shot for the IMAX screen, along with commercials, music videos and state of the art science, and technology outreach educational and promotional productions.

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Producer, Creative Director,  Marketing Executive, where he developed  and managed integrated marketing strategies for Visual Design Firms and Fortune 500  companies. His work encompasses producing and directing TV Commercials, Computer Graphic Animations, Video Productions, Interactive Multimedia Projects and AR/VR Experiences.

 Darrin was also the founder and CEO of Netsoft, a web and mobile application development company, creating SaaS solutions from the  ground up. Additional technology development includes interactive Web 3.0 Metaverse experiences featuring NFT collections and distributed ledger blockchain technology integration with production.
 

Large screen Visual Effects Producer and Pre-Visualization Supervisor

Alan's expertise spans over 35 years specializing in creating VFX content for 2D & 3D giant-screen IMAX films and Special Venue and theme park projects.

 His “hands-on“ experience includes working as a VFX Supervisor and a VFX Producer in IMAX large screen productions to successfully interface with Directors, Producers, and the technical personnel that create the ultimate, immersive viewing experience. With a long list of successful IMAX  feature film credits and awards, Alan has set the bar to achieving & maintaining the “gold-standard” caliber of cinematic film making that is essential for the IMAX giant screen experience.

Global Visual Effects Supervisor for Sony Pictures Animation and a highly respected figure in the industry. Chris previously served as Studio Visual Effects Supervisor at DreamWorks and Head of CG Productions at Bardel Entertainment, one of Canada’s largest studios.

Chris is also the founder of Digital Alchemy Entertainment where he led a team of 40 artists on diverse visual effects projects over 9 years. An award-winning filmmaker, Chris’s independent films have been  selected for top international festivals across North America and Europe. Chris is a an Annie Award nominee and a multiple Leo Award winner, recently earning a Leo for Best Visual Effects for a film. 
 

 Oscar-nominated VFX Supervisor and Virtual Production Supervisor / AI Technologist with extensive experience in episodic content, features, commercials, and animation. He is a recipient of two Unreal Fellowships in Virtual Production.

With a career that began at the forefront of CGI innovation, he has collaborated with industry visionaries like James Cameron and played a pivotal role in pioneering filmmaking technologies—such as the first use of Nuke in film, digital human speech synthesis, and other early advances in digital production. 

More recently, his work has focused on integrating generative AI into real production workflows—designing and supervising pipelines that combine AI-generated imagery with traditional VFX, real-time systems, and on-set production.

Known for solving complex creative and technical challenges, he works across a range of disciplines, including real-time workflows, GenAI, AI-driven VFX, and seamless integration between digital and practical filmmaking.

With a unique blend of technical mastery and creative insight, he delivers high-quality, efficient solutions that push the boundaries of visual storytelling.

Expertise:  AI Models, Luma Agents, On-set + VFX supervision, ICVFX supervision, Virtual Production,  Unreal Engine + Assimilate LiveFX operations, ComfyUI, Virtual Humans, Speech Synthesis,  Nvidia DLSS, Houdini & Nuke —2nd Unit directing, VFX project management, VFX hub infrastructure, VFX/post supervision of remote teams

Established General Lift and associate partner at NANT Studios Los Angeles , the industries leading Volume LED stage facility and  Motion Control Robotic Camera and rigging systems in the world.

​Joe lewis , General Lift has been serving the motion picture and commercial film business for over 30 years. Joe has a long history of providing innovative and creative technical and creative solutions for the many of the most challenging shots in feature and television production. Joe designed and built the first underwater motion control system, the Aquaflex, This deep and resourceful record has given him a unique position in our industry to apply his knowledge of design to the entire Genuflex series of state of the art motion control robotic camera systems.

​Joe's credits include some of the industrys most creative projects such as The Matrix ,Lord of The Rings, King Kong, X Men , and Speed Racer.

Some of the many challenging and unique design projects that Joe has been involved in included a innovative“ Hot Air Blimp” , He was also involved with the only working famous “Rocket Belt” – a one man flying rocket back pack. This is where the name “General Lift” came from.

Studio office coordinator,

talent coordinator, researcher writer,

voice over artist.

 Roberta has worked In front and behind the camera for over 20 years on major motion pictures and television series.

her work with GravityLabs has spanned many continents from North America to Asia working and coordinating with international producers, directors  and talent on GravityLabs

co productions and in house commercial productions.

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He is a member of the World Affairs Council.
Mr. Chen has practiced extensively before the United States International Trade Commission in Washington, D.C.

 Jacques Chen has represented John Lambert, Gravitylabs, IPCS for over a decade as

a corporate advisor and motion picture legal counsel, Jacques involvement in structuring complex international co-production agreements and executive and creative personal production  contracts.

 His experience and expertise in US, and International Corporate law and complex Business structuring  has proven invaluable to the efforts of GravityLabs, IPCS  Co-productions and joint ventures.​

Mr. Chen has extensive experience in advising

and representing clients in the following areas:
• Corporate Advisory
• Mergers and Acquisitions

• Media Entertainment Law
• Capital Formation
• Strategic Partnerships and Joint Ventures
• Public and Private Offering of Securities
• Venture Capital
• Intellectual Property